{"id":159,"date":"2016-12-19T12:26:02","date_gmt":"2016-12-19T11:26:02","guid":{"rendered":"https:\/\/dibz.me\/blog\/?p=159"},"modified":"2016-12-19T12:26:02","modified_gmt":"2016-12-19T11:26:02","slug":"judge-website-less-7-seconds","status":"publish","type":"post","link":"https:\/\/base.me\/insights\/judge-website-less-7-seconds\/","title":{"rendered":"Judge a Quality of a Website in Less than 7 Seconds"},"content":{"rendered":"

One of the main challenges of analyzing the quality of a website or link prospecting is that you need to make a series of quick decisions regarding the quality of the site you are considering.<\/span><\/p>\n

Locating all the right trust indicators can seem like a time-consuming task, but eventually, you’ll get to the point where you will be able to make an assessment of a website in a matter of 7 seconds.\u00a0<\/span><\/p>\n

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You’ll have to think fast and make sure that your attention is focused on high quality opportunities.
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If you need to do this on a larger scale, each second you save on an individual evaluation will really add up in the end.<\/span><\/p>\n

According to the<\/span> Missouri University of Science and Technology<\/span><\/a>, when opening a web page, it takes people 2.6 seconds to stop scanning the entire page and actually focus on one element. Once they do, it only takes them 180 milliseconds to form an impression. <\/span><\/p>\n

These initial impressions are based on your preconceived notions and are practically instinctual in nature, but that doesn\u2019t mean you can\u2019t train yourself to react in the way you should. <\/span><\/p>\n

For instance, just because a web page doesn\u2019t meet your aesthetic standards, it still might be a great prospect. With practice, you can learn what <\/span>is <\/span><\/i>and <\/span>isn\u2019t <\/span><\/i>relevant, where to look, and how to make fast but reliable judgments.<\/span><\/p>\n

It once took me between 15 and 30 minutes to decide whether I\u2019d try to approach a certain site or not, but now I\u2019m able to do so in a matter of seconds and be certain that I\u2019ve made the right choice in a huge majority of cases. <\/span><\/p>\n

Here are 7 signs to keep an eye out for to help you judge any website in 7 seconds or less.<\/span><\/p>\n

Mind the Design<\/span><\/h2>\n

I\u2019ve already briefly touched upon this, but design is still one of the most noticeable aspects of a website and one that\u2019s often misleading. When trying to learn something from the design of a website, your personal taste shouldn\u2019t come into play.<\/p>\n

Remember that we are looking for a trust indicator, not something that you will enjoy personally.<\/p>\n

You are not trying to assess whether a site is beautiful but instead, whether its layout makes sense, how easy it is to navigate, if its functionality has been compromised for the sake of superficial appeal, etc. <\/span><\/p>\n

It goes without saying that companies or people who have invested zero time or effort into the design of their site are not too likely to be professional in other aspects of running it, but at the same time, just because a site looks presentable at a glance, it doesn\u2019t necessarily mean it is a viable prospect either.<\/span><\/p>\n

There is no cut and dry formula for ranking a website according to its design – the only trick is to lay all aestheticism aside, and focus solely on functionality. <\/span><\/p>\n