{"id":272,"date":"2017-05-22T09:33:12","date_gmt":"2017-05-22T08:33:12","guid":{"rendered":"https:\/\/dibz.me\/blog\/?p=272"},"modified":"2017-05-22T09:33:12","modified_gmt":"2017-05-22T08:33:12","slug":"first-links-for-your-new-site","status":"publish","type":"post","link":"https:\/\/base.me\/insights\/first-links-for-your-new-site\/","title":{"rendered":"What are the First Links you Should Build for Your New Site"},"content":{"rendered":"

Last time, I wrote about <\/span>the difference between link building and link earning<\/span><\/a>. In that particular article, I pointed out that one of the major things that separates the two is the fact that the first practice revolves around creating links, while the latter is more focused on creating valuable resources that have the power to encourage people to ORGANICALLY link back to your domain or pages.<\/span><\/p>\n

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This means that the second approach looks at links from quite a different perspective. Within this link earning concept, a link to your site comes as nothing other than a reward for your efforts. <\/span><\/p>\n

In 2017, that\u2019s the way to go.<\/span><\/p>\n

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If we want to remain on top of our game, it\u2019s imperative that we adopt the second principle. <\/span><\/p>\n

We need to focus on the searchers, and not just the engines. <\/span><\/p>\n

In the post-<\/span>Penguin <\/span><\/a>era, it\u2019s important that we develop a far more tactical approach to creating links for our domains. We need to gather tons of relevant links from human-curated websites. <\/span><\/p>\n

If we want our backlinks to matter, our efforts need to make sense from the user\u2019s perspective. <\/span><\/p>\n

In this day and age, we cannot just pile up random garbage in our backlink portfolios and expect to get away with it. That’s why we really have to work on our <\/span>content<\/span><\/a> and <\/span>outreach strategy<\/span><\/a>. They both need to be top-notch. <\/span><\/p>\n

In 2017, it\u2019s more about building relationships, than just links.<\/span><\/p>\n

If you\u2019re just starting a new website or finally thinking about adopting this link earning mentality – it may feel like a lot to take in all at once. But don\u2019t worry, I\u2019m here to guide you through the process. In the following segments of this post, I\u2019m going to teach you how and where to start earning links for your website: <\/span><\/p>\n

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1. Create Profiles on All the Major Social Media Sites<\/span><\/h2>\n

This is basically a no-brainer. Creating accounts on all the major social networks should be at the top of your list. Even though Google doesn\u2019t index links from sites like Facebook and Twitter, these domains still have the capacity to rank high for your brand name. <\/span><\/p>\n

Both of these websites have an insane number of users, which means they are trusted by many different people from all over the globe. <\/span><\/p>\n

From a user\u2019s perspective, it absolutely makes sense to invest a bit of effort into promoting your site through these channels. These are the links that your visitors, fans and followers are likely to use in order to reach your company or website, so it\u2019s mandatory to put your brand out there.<\/span><\/p>\n

Be sure to create your profile on all the top-rated social media sites (especially Google+) and include a link to your website in your profile section.<\/span><\/p>\n

2. Monitor Brand Mentions<\/span><\/h2>\n

Regardless of who you are or what you do – monitoring your brand mentions is something you need to be doing. There\u2019s a lot of value to be gained from tracking your mentions online. If you keep your ear to the ground and actively listen to who\u2019s talking about you, your brand, your products and services and why – you can quickly and efficiently respond to objective insights and honest criticism. Apart from that, you can make the most of the existing buzz and get some actual links out of it.<\/span><\/p>\n

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Tracking mentions online is quite easy. All you have to do is set up a few<\/span> Google alerts with your name and your company\u2019s name<\/span><\/a>, and wait for the engine to feed you relevant link opportunities. Every time someone mentions you online, Google will send you an email, so you can easily transform your mentions into valuable backlinks.<\/span><\/p>\n

3. Be Slick, Claim your Local Links<\/span><\/h2>\n

When creating links for your website, you should always start from your own neighborhood. Your street, city, region – these are the first places where you should look to earn some links! <\/span><\/p>\n

In 2017, local links matter. <\/span><\/p>\n

They don\u2019t even have to be directly related to your niche or industry in order to bring some value to your domain. Try hosting a local event, sponsoring local group meetings, speaking at local schools and colleges, registering your brand and business at local community development centers and forums, connecting with all the small businesses with whom you talk to on a daily, weekly and monthly basis. Also, do your best to create guides, lists and tours that mention and showcase your neighborhood\u2019s uniqueness. <\/span><\/p>\n

As long as you\u2019re <\/span>doing something useful and related to your physical location<\/span><\/a> – you\u2019re on the right track. The goal is to do something that hasn\u2019t already been done by other local-specific websites.<\/span><\/p>\n

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Make sure to scout your area for terrific individuals, brands and businesses that are doing things you feel people should know about. <\/span><\/p>\n

4. Chase Industry-Related Linkable Assets<\/span><\/h2>\n

The best links for your business website will most certainly come from local and industry-related sites. That’s why you need to acquire as many of them as possible.<\/p>\n

Be sure to keep a close eye on what\u2019s currently trending in your niche and what you need to do to grab your direct and indirect competitor\u2019s attention. Your no.1 goal should always be to separate yourself from the crowd and demonstrate your expertise to your audience. If you want people to talk about you and your work online, you need to provide enough reasons for them to start considering you as a worthy source to mention. <\/span><\/p>\n

This is where content marketing<\/a> comes to shine. <\/span><\/p>\n

As I have already mentioned above – great content and killer outreach will get you far in this game we call SEO. Many of the best links you could earn usually originate from terrific content. And the best thing of all? You don\u2019t even have to be a professional writer to produce something that could earn you a ton of links<\/a>. All you have to do is learn how to conduct proper research and apply your expertise to your content.<\/p>\n

Make sure you come up with all sorts of blog posts, use cases and case studies that are really useful for the people who have a genuine interest in your niche or industry. <\/span><\/p>\n

If you\u2019re just starting out, be sure to cover the basics first. What are some of the biggest issues your customers are facing and how can they resolve them? <\/span><\/p>\n

For example, if you run an SEO agency, try to produce articles that cover topics like:<\/span><\/p>\n