{"id":82,"date":"2016-10-13T11:29:34","date_gmt":"2016-10-13T10:29:34","guid":{"rendered":"https:\/\/dibz.me\/blog\/?p=82"},"modified":"2016-10-13T11:29:34","modified_gmt":"2016-10-13T10:29:34","slug":"link-building-relationships","status":"publish","type":"post","link":"https:\/\/base.me\/insights\/link-building-relationships\/","title":{"rendered":"How to Build a Relationship? (Before You Build the Link)"},"content":{"rendered":"

Actionable Link Building Insights From The Pros<\/h2>\n

Quite a few algorithm updates ago, link builders were able to get links from various sources, with little to no effort and contact with actual people. Instant approval directory submissions, bookmark websites, inane comments on the blog posts of people who are actually taking the time to create some content, valueless forum posts, and the list goes on.<\/p>\n

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Even in the Dark Ages of SEO, these tactics usually failed to produce long term results, and the only thing they are now able to do for your rankings is smash them against the hard concrete floor of Google results, and drive them through, to the uncharted regions of the zone of Google\u2019s cold indifference.<\/p>\n

To make a long introduction short:<\/p>\n

If you are thinking about doing anything but the lowest form of SEO, you\u2019re going to have to be ready to actually talk to people, build relationships and genuinely nurture them.<\/p>\n

Basically, it\u2019s no different than trying to hook up with a girl you like in a club (bear with me)!<\/p>\n

The process is moderately the same: carefully planning \u2018the attack\u2019, commencing outreach, ensuring she\u2019s captivated with your opening\/subject line at least enough to finally agree to take a look at your content and decide if she\u2019s interested.<\/p>\n

Why Link Earning?<\/h2>\n

Unfortunately, a lot of SEO experts still believe that spending too much time on communication with prospects and website owners is simply a waste of resources. After all, the first link that you build on someone\u2019s website will provide you with the best value, especially if that link has a rel=\u201ddofollow\u201d. (Btw, here is a great chrome add-on<\/a> which can give you an instant insight if the link is no follow or do follow.)<\/p>\n

Hopefully, this article will illustrate that it\u2019s actually a different kind of following that you should be after.<\/p>\n

So when you build your X amount of links over a Y period of time, the first thing that you start thinking about is ROI, and how you can improve the results of your link building campaign. Naturally, with this setup in mind, you start thinking about increasing the X and driving the Y as low as you can.<\/p>\n

The next logical step is to invest in your CRM platform, your Link Building tools (for instance our great link prospecting tool, Dibz<\/a>), optimize your outreach templates, etc. By automating the process of link building as much as possible, you are able to maximize the number of links that you can make. And this is where a lot of people get sidetracked.<\/p>\n

Instead of using these tools to expedite some of the more tedious or time-consuming processes, you begin turning into a link building machine yourself. And instead of using all of that free time to invest in the quality of the links that you are building, you become entirely focused on just one metric \u2013 the number of backlinks that you are getting.<\/p>\n

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Obviously, one of the major factors that you keep neglecting in the process are the actual website owners. Before you know it, prospects turn to numbers, and you know that the more numbers you process through that funnel, the more links you stand to gain.<\/p>\n

My advice to you is to snap out of it, and start using these tools as a way to reach more people, instead of as a means of taking them out of the equation completely.<\/p>\n

Never Try To Outsmart Them<\/h2>\n

The first rule of maintaining a meaningful relationship – never try to fool your girl. Those who have made this mistake know they shouldn\u2019t do it twice. You never know who is watching; girls have their friends (although I\u2019d rather call them traitorous spies) on every corner and in every club. Dare to sell the same \u2018content\u2019 to others, she will find out and you will feel her wrath.<\/p>\n

Newsflash: in the world of SEO, Google\u2019s your significant other! And once you get on its bad side, you\u2019ll know the anger of a woman scorned.<\/p>\n

First, you\u2019re issued an automatic, or if you are within slapping range, a manual penalty, then you are completely shut out and ignored, without ever being clearly given a reason, which forces you to list all your past sins and disavow your connections with them, thereby giving her all the info she\u2019s ever wanted. Sure, since Penguin is now real-time<\/a>, she might be a bit faster to forgive, but you still have to go through the same song and dance.<\/p>\n

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The bottom line is, recovering from a penalty is always more expensive, time-consuming and difficult than implementing a proper strategy from the start. If you ever needed a reason to turn away from low quality, mass produced links, there it is.<\/p>\n

It\u2019s Quality, Not Quantity<\/h2>\n

While some time ago having more links pointing to your website meant higher authority, one quality link today has more power than a truckload of spammy ones. People who only kind of understand this idea immediately jump to the conclusion that link building is dead, when it\u2019s all actually just about changing the rules of the game.<\/p>\n

The reoccurring problem is that internet marketers are constantly focusing on tactics they know will work at the particular moment, but if you\u2019re looking for a game plan that ensures long-term result, look at what has Google targeted in the past:<\/p>\n