{"id":947,"date":"2017-03-29T12:26:19","date_gmt":"2017-03-29T11:26:19","guid":{"rendered":"https:\/\/dibz.me\/blog\/?p=215"},"modified":"2017-03-29T12:26:19","modified_gmt":"2017-03-29T11:26:19","slug":"sweet-seo-tips","status":"publish","type":"post","link":"https:\/\/base.me\/insights\/sweet-seo-tips\/","title":{"rendered":"Sweet SEO Tips From a Team of People Who Do it for a Living"},"content":{"rendered":"

Have you given up on search engine optimization? <\/span><\/p>\n

Are you one of those people who no longer feel SEO is working? Is your ROI so critical in this field that you\u2019ve started thinking it\u2019s time to call it quits and look for gold somewhere else? <\/span><\/p>\n

If so, I\u2019m willing to bet that you\u2019ve been making all the wrong moves with your optimization. It\u2019s more than likely that your efforts in this department have just been misguided.<\/span><\/p>\n

As the CEO of an <\/span>SEO agency<\/span><\/a> that helps a substantial number of clients from all parts of the globe achieve success online, my experience has taught me that it\u2019s more than possible that your overall SEO playbook is in need of some fine-tuning and updating.<\/span><\/p>\n

<\/p>\n

\"\"

Don\u2019t freak out! Now is not the time to throw in the towel and walk away from SEO.<\/span><\/p>\n

My team and I have decided to help you out in this department.<\/span><\/p>\n

But first, before we dig in and start bombarding you with useful tips and tricks, let\u2019s elaborate on the source of the problem. In order to grow and take your SEO game to the next level, you must first understand where and why your current efforts are breaking down:<\/span><\/p>\n

Engine, Engine, Hear Me Roar<\/span><\/h2>\n

Over the last couple of years, Google has implemented a significant number of changes. The Panda, the Hummingbird, the Penguin – every single one of these algorithm improvements has created a whole new level of confusion in the digital marketing world. Especially in the heads of marketers who don\u2019t live and breathe SEO.<\/span><\/p>\n

Everyone whose income is dependent on the traffic that comes through the world\u2019s most popular search engine has started to panic. Loads of marketers today see Google as the enemy, even though they really shouldn\u2019t. In their eyes, the engine now embodies a great big beast that shoots lasers from its eyes, spits fire and decapitates everyone and everything that stands in its way. <\/span><\/p>\n

If you ask me, this is quite ridiculous. Especially if you do things by the book. Baba Yaga only comes for those who are begging for punishment. \u00a0<\/span><\/p>\n

\"\"

People are scared of getting penalized by Google<\/span><\/a> to such an extent that they have basically abandoned everything they used to do in order to improve their positions in search. Everything that could catch the engine\u2019s eye has now become a huge no-no in most digital marketing circles. Loads of online businessmen and webmasters now feel that the days of pumping up rankings, generating links and optimizing their site and content for search has become a thing of the past, because every single one of these things might look unnatural in the engine\u2019s eyes.<\/span><\/p>\n

We beg to differ.<\/span><\/p>\n

Regardless of what people say, SEO still works. It\u2019s still standing firmly on its however-many feet. Our practice has shown that Google continues to reward those who make a genuine effort to bring value to the Web. <\/span><\/p>\n

As far as the engine is concerned, <\/span>SEO hasn\u2019t died – it has just evolved<\/span><\/a>. <\/span><\/p>\n

The Ship isn\u2019t Sinking, no Need to Start Throwing Everything Overboard<\/span><\/h2>\n

As we have clearly explained in our recent post: \u201c<\/span>The Death of SEO: A Hypothesis<\/span><\/a>\u201d – SEO will never become a thing of the past. There will always be a need for additional fine-tuning in this department. Even though most marketers and businesses wish for it to silently fade into the night, search engine optimization is not going anywhere. Recent statistics have shown that <\/span>SEO is still pretty much alive and kicking<\/span><\/a>. <\/span><\/p>\n

In fact, it\u2019s more alive than ever, now that the skeptics have given up on it.<\/span><\/p>\n

As the guys from <\/span>HubSpot report<\/span><\/a>, <\/span>66% of marketers claim that improving their SEO and growing their organic presence is still their top priority in business. <\/b><\/p>\n

\"\"

 <\/p>\n

These are some <\/span>serious digits<\/span><\/a> that, if nothing else, underline that the SEO train is still full of gravy.<\/span><\/p>\n

In addition to that, the same company\u2019s findings have also shed light on the fact that <\/span>71% of B2B buyers start their research with a generic Google search<\/b>. They\u2019ve also underlined the fact that <\/span>most of these businessmen conduct around 12 searches on average before they actually engage with a specific brand online<\/b>.<\/span><\/p>\n

The Case for SEO<\/span><\/h2>\n

Looking at these statistics, we can easily agree on one thing – SEO still matters. People still use the Internet for business. Especially in the B2B world. If you\u2019re a person who wants to generate intelligent traffic to your site and keep those leads and sales piling up – then <\/span>optimizing your site and content for search<\/span><\/a> should be constantly on your mind. \u00a0\u00a0<\/span><\/p>\n

The only thing that has changed are the rules of the game. If you want to achieve success via SEO, you cannot just write content for keywords and fill out search snippet metaboxes. You need to take your game to the next level and start focusing on some more advanced SEO tactics.<\/span><\/p>\n

\"\"

Luckily, that\u2019s exactly what we are going to cover in the following part of this post. Below you will find a couple of cool SEO techniques that can help you increase your website\u2019s traffic and improve your overall position in SERP. <\/span><\/p>\n

Let\u2019s get down to business:<\/strong><\/h4>\n

Level Up Your Internal Linking Structure <\/span><\/h2>\n

If you want to win big with your SEO, you need to<\/span> create a tight internal link structure for your site<\/span><\/a>. Without a clear and clean internal linking structure, Google will experience difficulty while crawling \u00a0your site. The algorithm will assign less relevant phrases to your site\u2019s most important landing pages, which will immediately negatively affect your position in SERP. Only a few of the keywords you want to rank for will make it to the top of SERP, which is a huge bummer if you own a site that has a lot of different things to offer to its current and potential visitors.<\/span><\/p>\n

That\u2019s why you need to think about your internal linking structure. By<\/span> successfully optimizing your on-page elements<\/span><\/a>, you will instantly help Google see the value in your site.<\/span><\/p>\n

\"\"

How does one do such a thing? How can a webmaster improve his overall internal linking structure? – By creating anchors that tie everything together. If you take all the anchors on your site and rewrite them to create a straightforward story, Google will most likely get a clear picture of what your site is actually about. Start out by linking together your top blogging assets that are relevant to your primary landing pages. Then expand on that. Produce additional content that delivers additional insight relevant to those chosen assets, and link out from these older posts to the new ones, and the other way around as well. Make it all come together in a nice story. This new, relevant linking path on your site, paved by old, indexed pages, and the addition of fresh ones, will help the engine assign a whole new level of relevancy to your efforts, pages and site.<\/span><\/p>\n

Finding Great Resource that are no Longer up<\/span><\/h2>\n

I got this one from <\/span>Brian Dean at Backlinko<\/span><\/a>. He calls this strategy the <\/span>Moving Man Method<\/b>. It\u2019s a link building principle built around locating terrific resources on the web that are no longer active. I\u2019m talking about articles that aren\u2019t really around anymore, or are pretty much out of date. Meaning, they\u2019re basically useless to 99% percent of the people who search the web. <\/span><\/p>\n

The general idea is to find them by using search strings like <\/span>keyword <\/i><\/b>+ <\/span><\/i>out of business<\/i><\/b> or <\/span>keyword <\/i><\/b>+ <\/span><\/i>“service no longer available”<\/i><\/b>, and then check if they have some quality links pointing to them which you could replace with yours. Great, right? Instant quality contextual links. But don\u2019t take my word for it, watch Brian\u2019s YouTube video about the process:<\/span><\/p>\n