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Rad

Currently, I hold multiple roles, including the CEO of Four Dots and Four Dots Australia, both digital agencies, and serve as executive chairman at Elevate Digital Hong Kong. Besides digital marketing agencies, I dipped my fingers in SaaS product creation, so now I serve as CEO, co-founder and product architect of several advanced digital marketing platforms, including Base.me, Reportz.io, GetCue.app and Dibz.me. I also wrote and self-published (for now) a book called "The Good Book of SEO," which is a guide for business owners and digital marketing managers on how to manage SEOs and SEO agencies. For the last 9 years, I have been teaching SEO at the Digital Marketing Institute in Belgrade.

What are the First Links you Should Build for Your New Site

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Last time, I wrote about the difference between link building and link earning. In that particular article, I pointed out that one of the major things that separates the two is the fact that the first practice revolves around creating links, while the latter is more focused on creating valuable resources that have the power to encourage people to ORGANICALLY link back to your domain or pages.

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The Difference between Link Building and Link Earning

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If you’re new to the whole SEO game, you have probably heard a lot of industry experts talk about “link building” and “link earning”. Even though, to newbies, these two phrases might look like Mary Kate and Ashley Olsen did when they were younger, everyone who has been creating links for a living for more than a couple of years can now tell the difference.

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Types of Links According to their Benefit

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As much as everyone feels the imperative to deny it, link building is still one of the essential elements of every SEO campaign. The lack of honest conversation breeds ignorance, i.e. while we are all pretending we are above reaching out for a guest post, we can’t really talk about what it is that makes a link useful. That’s why some people will either think that solicited links will instantly get you penalized, or that they will magically improve your rankings – regardless of their type, quality, location, etc.

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Sweet SEO Tips From a Team of People Who Do it for a Living

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Have you given up on search engine optimization?

Are you one of those people who no longer feel SEO is working? Is your ROI so critical in this field that you’ve started thinking it’s time to call it quits and look for gold somewhere else?

If so, I’m willing to bet that you’ve been making all the wrong moves with your optimization. It’s more than likely that your efforts in this department have just been misguided.

As the CEO of an SEO agency that helps a substantial number of clients from all parts of the globe achieve success online, my experience has taught me that it’s more than possible that your overall SEO playbook is in need of some fine-tuning and updating.

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The “I’ll Answer That for You” SEO Strategy

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Or How to Build Links by Offering Smart Answers

When you sit down and strip it to it’s core, Google is nothing more than an algorithm, whose primary function is to provide its users with the best imaginable answers for their queries.

That’s it.

Nothing more, nothing less.

Everyone who searches the Web via Google is ALWAYS looking for some sort of answer. This engine processes roughly 40.000 searches per second.

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Judge a Quality of a Website in Less than 7 Seconds

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One of the main challenges of analyzing the quality of a website or link prospecting is that you need to make a series of quick decisions regarding the quality of the site you are considering.

Locating all the right trust indicators can seem like a time-consuming task, but eventually, you’ll get to the point where you will be able to make an assessment of a website in a matter of 7 seconds. 

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How to Build a Relationship? (Before You Build the Link)

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Actionable Link Building Insights From The Pros

Quite a few algorithm updates ago, link builders were able to get links from various sources, with little to no effort and contact with actual people. Instant approval directory submissions, bookmark websites, inane comments on the blog posts of people who are actually taking the time to create some content, valueless forum posts, and the list goes on.

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5 Things X-Men’s Professor X Taught Me About Link Building

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In Marvel’s comic book and cinematic universe there are a lot of powerful individuals, but not many quite as powerful as Professor Charles Xavier. Even though Marvel has created such characters as Apocalypse, Galactus and Franklin Richards, who can easily destroy entire worlds as well as God-like creatures from different planets and dimensions, not many of them can hold a candle to Professor X.

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