Types of Links According to their Benefit
As much as everyone feels the imperative to deny it, link building is still one of the essential elements of every SEO campaign. The lack of honest conversation breeds ignorance, i.e. while we are all pretending we are above reaching out for a guest post, we can’t really talk about what it is that makes a link useful. That’s why some people will either think that solicited links will instantly get you penalized, or that they will magically improve your rankings – regardless of their type, quality, location, etc.