Base VS Linkody

Why is our Link Building & Link Management

Leading an efficient SEO team with a streamlined off-site and link building workflow can be an insurmountable task if you don’t have the right tools. This is especially true for agencies that deploy complex and multi-tiered link building strategies and have large LB teams catering to dozens or hundreds of clients. This challenge was exactly what our own team faced a few years ago, so we decided to develop Base - a highly affordable and easy-to-use link management tool that can help you remove the sheet-based chaos and automate link building processes.

After conducting thorough research, we’ve learned that there are few link building tools that can perform all the link management tasks that Base can. Linkody is definitely among them.

Base and Inspyder offer numerous handy features, however, there are certain options and benefits that only Base users can enjoy. Both Base and Inspyder are extremely useful and highly effective link building tools, but not all LB teams look for and value the same set of features and benefits.

Let’s see how our tool compares with one of the most popular competitors on the market.

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Who Will Find Base to be a More Suitable Linkody Alternative?

Link Building Agencies

We have come to find that link building agencies tend to prefer Base over Linkody. Our early-adopter users report the following Base advantages:

link building process optimization
link creation productivity increase
link building process transparency towards clients
client opportunities approval before link building/purchasing
link builders’ happiness boost, etc.

SEO Agencies

Most SEO agencies using Base so far tend to focus on creating all-encompassing SEO strategies. They have been deploying our tool ot increase productivity of their offsite SEO teams and have reported great results. These SEO companies deem our tool a more suitable link management solution due to the following benefits:

SEO strategy optimization
paid links health tracking
multiple link building providers tracking
duplicate links avoidance
link building expense tracking
in-house link building team tracking and workflow optimization
link building process transparency towards clients, etc.

Head of Link Building

LB departments typically have a team lead - a person who has to keep all the moving parts going and under control. This is perhaps the perfect Base target user (if we would have to choose one). Here are some benefits Base offers that LB leads may find very handy:

optimization with extension
opps stealing avoidance
LB team happiness
link health tracking
splitting access to different teams and outsourcing providers
link/performance data analysis per link builder/team/client
automatic SPAM classification
future automatic quality grading
rich automatic metrics from Ahrefs for more valuable insight, etc.

SEO Strategists/Specialists

Experienced SEO specialists realize the significance of link building for a successful SEO strategy. SEO strategists using Base have reported numerous Base features and benefits that improve their workflow. Here are some of them:

a birds-eye view over the entire link building strategy
comparison between manually built links and all links (Ahrefs) for precise LB planning and distribution between anchor texts and URL targets
live links tracking
link building providers tracking and metrics
dead links notifications
automated SPAM classification for created links
importing previously built links for strategy integration, etc.

Base Features That Aren’t Fully Available to Linkody Users

In case you haven’t recognized yourself within any of the groups mentioned above, take a look at the list of features Base offers that are not available in Linkody to the same extent:

Free Plan Pricing Option - with the Base free plan, you get 20 links, 20 monthly link checks and 2 users on unlimited monitored domains, whereas with Linkody’s lowest-rate plan you pay $13.90 for 2 domains, 500 monitored links and 1 user. Additionally, with the Base free plan, you unlock ALL Base features right away.
Base Chrome Extension - this is one of the biggest secret weapons that Base has as this handy feature is rarely available with our direct competitors. Base Chrome extension enables you to speed up link upload and health check even more. For example, one of our users reported a 70% increase in link building workflow efficiency due to this feature alone.
Unlimited Number of Clients - Base allows you to add unlimited number of clients and tag them by niche, category, agency, etc.
Unclaimed For Client - this feature enables you to quickly check which domains from your database are available for building links; in other words, domains that haven’t yet been claimed by another team-mate. It also informs you if these “unclaimed” websites meet the requirements set by a particular client.
Multiple User Tiers - Link management process is more productive when there’s a chain of command. Our backlinks software features 5 different levels of users, each with a specific tier of data accessibility and editing freedom.

Nenad Stamenković

Director of Link Building

DIGITALSILK

“Our LB team grew from 4 to 10 link builders in one month, but with Base, we were able to both train them and overview their work seamlessly. As a result, new link builders, by simply using existing database, contacts and metrics, we’re able to create quality links literally on the first month.”

Aaron Wheler

CEO

Miss Amara

“Not only has my SEO team seen a giant jump in productivity, but we also figured out how to use Base for analytics purposes on outreach VAs. Now we can track the success rate and amount of work they do for each external VA and use this info to pivot outreach strategies easily.”

Teodora Novaković

Head of Link Building & Operations

DN Digital

“Base allowed our link builders to claim LB opportunities or targets for specific clients, so other team members can’t contact the same website for the same client and create confusion, frustration, double work, and “link combat.” It literally saved me a ton of time on people problems management.”