Base VS Linkody

Why is our Link Building & Link Management

Leading an efficient SEO team with a streamlined off-site and link building workflow can be an insurmountable task if you don’t have the right tools. This is especially true for agencies that deploy complex and multi-tiered link building strategies and have large LB teams catering to dozens or hundreds of clients. This challenge was exactly what our own team faced a few years ago, so we decided to develop Base - a highly affordable and easy-to-use link management tool that can help you remove the sheet-based chaos and automate link building processes.

After conducting thorough research, we’ve learned that there are few link building tools that can perform all the link management tasks that Base can. Linkody is definitely among them.

Base and Inspyder offer numerous handy features, however, there are certain options and benefits that only Base users can enjoy. Both Base and Inspyder are extremely useful and highly effective link building tools, but not all LB teams look for and value the same set of features and benefits.

Let’s see how our tool compares with one of the most popular competitors on the market.

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Who Will Find Base to be a More Suitable Linkody Alternative?

Link Building Agencies

We have come to find that link building agencies tend to prefer Base over Linkody. Our early-adopter users report the following Base advantages:

  • link building process optimization
  • link creation productivity increase
  • link building process transparency towards clients
  • client opportunities approval before link building/purchasing
  • link builders’ happiness boost, etc.

SEO Agencies

Most SEO agencies using Base so far tend to focus on creating all-encompassing SEO strategies. They have been deploying our tool ot increase productivity of their offsite SEO teams and have reported great results. These SEO companies deem our tool a more suitable link management solution due to the following benefits:

  • SEO strategy optimization
  • paid links health tracking
  • multiple link building providers tracking
  • duplicate links avoidance
  • link building expense tracking
  • in-house link building team tracking and workflow optimization
  • link building process transparency towards clients, etc.

Head of Link Building

LB departments typically have a team lead - a person who has to keep all the moving parts going and under control. This is perhaps the perfect Base target user (if we would have to choose one). Here are some benefits Base offers that LB leads may find very handy:

  • optimization with extension
  • opps stealing avoidance
  • LB team happiness
  • link health tracking
  • splitting access to different teams and outsourcing providers
  • link/performance data analysis per link builder/team/client
  • automatic SPAM classification
  • future automatic quality grading
  • rich automatic metrics from Ahrefs for more valuable insight, etc.

SEO Strategists/Specialists

Experienced SEO specialists realize the significance of link building for a successful SEO strategy. SEO strategists using Base have reported numerous Base features and benefits that improve their workflow. Here are some of them:

  • a birds-eye view over the entire link building strategy
  • comparison between manually built links and all links (Ahrefs) for precise LB planning and distribution between anchor texts and URL targets
  • live links tracking
  • link building providers tracking and metrics
  • dead links notifications
  • automated SPAM classification for created links
  • importing previously built links for strategy integration, etc.

Base Features That Aren’t Fully Available to Linkody Users

In case you haven’t recognized yourself within any of the groups mentioned above, take a look at the list of features Base offers that are not available in Linkody to the same extent:

  • Free Plan Pricing Option - with the Base free plan, you get 20 links, 20 monthly link checks and 2 users on unlimited monitored domains, whereas with Linkody’s lowest-rate plan you pay $13.90 for 2 domains, 500 monitored links and 1 user. Additionally, with the Base free plan, you unlock ALL Base features right away.
  • Base Chrome Extension - this is one of the biggest secret weapons that Base has as this handy feature is rarely available with our direct competitors. Base Chrome extension enables you to speed up link upload and health check even more. For example, one of our users reported a 70% increase in link building workflow efficiency due to this feature alone.
  • Unlimited Number of Clients - Base allows you to add unlimited number of clients and tag them by niche, category, agency, etc.
  • Unclaimed For Client - this feature enables you to quickly check which domains from your database are available for building links; in other words, domains that haven’t yet been claimed by another team-mate. It also informs you if these “unclaimed” websites meet the requirements set by a particular client.
  • Multiple User Tiers - Link management process is more productive when there’s a chain of command. Our backlinks software features 5 different levels of users, each with a specific tier of data accessibility and editing freedom.


Base team strongly believes that taking a test drive of our link management and link building tool will give you a first-hand experience of how this feature-rich LB tool can improve the overall quality of your link monitoring and link management processes. If you are looking for a way to remove hundreds of messy sheets, tables and reports from your workflow, we suggest trying out Base!

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Schedule a Demo Call

Our link management tool is both - easy on the eyes and easy to use. Check out our demo video to see just how user-friendly our link building tool is, how you can use its features to monitor backlinks, check link health and streamline your off-site SEO workflow.

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