If multiple link builders are working on the same project, they often find and contact the same article publishing websites for the same client.
If your link builders can’t determine who was the first one to discover a website or check whether someone already reached out to the editor, it can become messy real quick.
That leads to overspending of resources, an increase in the cost per link, as well as link builder frustration.
Additionally, clients rarely pay for “duplicate” links, meaning multiple links from the same websites.
That’s why you need a well-organized base (pun intended) of opportunities and created links that your link builders can easily search through to check whether a website has already been claimed or not.
Base allows you to quickly change the status of a specific website for each project and prevent adding a website/lead for a specific client if it’s already claimed.
Additionally, you can quickly check link statuses, especially with Base extension which doesn’t even require changing browser tabs. It will save you a lot of time and help you avoid issues of duplicated outreach and multiple links on the same website.
You can also use the claimed/unclaimed feature to find opportunities for new clients. Chances are, you will be working with clients from similar industries, so when a new client comes, you don’t have to start prospecting from scratch.
Simply use your Base backlink database to find opportunities you or your link building colleagues already collaborated with. Just turn on the “unclaimed for client” filter and you’re ready to reignite connection with existing contacts!
Start my FREE planOur link management tool is both - easy on the eyes and easy to use. Check out our demo video to see just how user-friendly our link building tool is, how you can use its features to monitor backlinks, check link health and streamline your off-site SEO workflow.
“Our LB team grew from 4 to 10 link builders in one month, but with Base, we were able to both train them and overview their work seamlessly. As a result, new link builders, by simply using existing database, contacts and metrics, we’re able to create quality links literally on the first month.”
“Not only has my SEO team seen a giant jump in productivity, but we also figured out how to use Base for analytics purposes on outreach VAs. Now we can track the success rate and amount of work they do for each external VA and use this info to pivot outreach strategies easily.”
“Base allowed our link builders to claim LB opportunities or targets for specific clients, so other team members can’t contact the same website for the same client and create confusion, frustration, double work, and “link combat.” It literally saved me a ton of time on people problems management.”