How Can Outreach Link Building Agencies Fix Their LB Operations with Base?

Your company is probably still using Google Sheets to store all your live links, track dead ones, save webmaster contacts, outreach targets, etc - as do 95% of other LB agencies

Unfortunately, each day that you use Sheets means that you are bleeding link-building productivity, SEO strategy efforts and money.

Google Sheets is definitely a great tool, but link building management and processes require advanced LB-focused features that give you and your team a substantial productivity boost, general control of tasks and processes, as well a direct increase in results and profits.

The SEO industry deserves better, so we developed Base.

Simply, everybody wants to have full control over their link-building process, contacts, metrics, team members and everything else included.

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Main Link Building and Outreach Problems that Base Solves

After 9 years of link building and around 95.000 manually created links, we found out some horrible truths. Like this one:

On average, it takes only 6 months for around 18% of the links that you paid and built to get deleted or switched to noFollow.

That means many lost links, wasted money and dropped rankings, all of which you can prevent easily with the right tool like Base.

Base offers advanced technical solutions for solving link building outreach bottlenecks and pain-points, like: poor availability and transparency of critical metrics, slow search process for finding good opps, high probability of creating duplicate opps by multiple team members for the same client/domain, inability to search links/opps by various filters (like active/inactive, approved/unapproved, paused/unpaused), no clear overview of critical link data, inability to quickly change link status, etc.

Luckily, Base is a link management tool that can solve ALL of these link building and outreach issues, and many more.

Here are just some of the main solutions relevant to agencies that mostly build links through prospecting and outreach.

High availability and transparency of critical LB metrics like DR and OT.

Quick and easy search for good opps (backlink opportunities) according to desired metrics.

A user-friendly framework for automated inhouse link categorization and improved LB team organization (high link data accessibility and automated team-member hierarchy).

Minimized chances of creating duplicate opps by multiple team members for the same client/domain as Base provides all link data in real-time.

Easy links and opps search by various filters like: active/inactive, approved/unapproved, paused/unpaused, etc, for quick link data access.

Quick overview of critical link data like: category, tags, location, link status, DoFollow/NoFollow, agency, client, comment, etc.

Automatic backlinks health check crawler to prevent losing links.

Easy and clear overview of paid link expenses/prices and expiration dates.

Multiple user levels for limiting access to data for external VAs and LB teams.

High transparency of the link building process and daily efforts towards clients.

The list of blacklisted domains to easily exclude spam and junk.

Link indexer for the automatic ping of search engines for faster indexation.

Automatic spam algorithm for website quality analysis.

Elegant link building reporting through Reportz integration.

Link building Chrome extension for fast opps analysis and link management.

Also, bear in mind that Base is a tool that provides numerous solutions and benefits for all-round link building agencies, as well as those that are selling or buying links.

Nenad Stamenković

Director of Link Building

DIGITALSILK

“Our LB team grew from 4 to 10 link builders in one month, but with Base, we were able to both train them and overview their work seamlessly. As a result, new link builders, by simply using existing database, contacts and metrics, we’re able to create quality links literally on the first month.”

Aaron Wheler

CEO

Miss Amara

“Not only has my SEO team seen a giant jump in productivity, but we also figured out how to use Base for analytics purposes on outreach VAs. Now we can track the success rate and amount of work they do for each external VA and use this info to pivot outreach strategies easily.”

Teodora Novaković

Head of Link Building & Operations

DN Digital

“Base allowed our link builders to claim LB opportunities or targets for specific clients, so other team members can’t contact the same website for the same client and create confusion, frustration, double work, and “link combat.” It literally saved me a ton of time on people problems management.”